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5 Things Every Agent MUST Know Before Choosing a Referral Company......www.RECR.com
Every agent knows that services like HomeGain and HouseValues are still licking their wounds after being crushed (in the form of a $900,000+ profit loss) in a recent lawsuit.
But many agents still rely on services like these to help them add to their existing business. And rightly so - because when done right, online referral efforts really DO pay off. 
So what should an agent know before they choose a "lead generation" company?
1. Know that no service, not even referral generation, will be 100% perfect all of the time.  Like other forms of business, real estate lead generation follows the 80/20 rule - in that 80% of the clients, no matter how well-scrubbed, verified and ready-to-act, will simply waste your time.  It's an unfortunate fact that not everyone is ready to business right when you contact them.  BUT, 20% of them will be what increases your business and your commissions. Knowing this will save you so much frustration, time and effort in the end.
2. Know that not all homeowners are going to buy or sell immediately.  Every person is at a different step in the buying or selling process. Some are just getting started and doing research on ... more

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