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My wife was a coward
 
Many agents are cowards when it comes to prospecting. ( MY wife was in the coward category - the idea of asking strangers for business terrified her) passive prospecting was made for her. If you are not in the coward category, consider yourself fortunate and enjoy active, as well as passive, prospecting. 
 
Passive Prospecting
 
    1.         Use the third party approach with everyone that you meet in your daily routine. “By the way I’m in real estate, if you know anyone that’s interested in buying or selling a house would you please give them my card.” 

     2.   Wear your name badge.  This will attract people to you like bees to honey. This technique is custom made for cowards and very effective. Be sure you always have business cards in your pocket ready to give out.
 
     3.         Keep a car sign on your car, especially when you have it parked in your driveway, this informs every one of your neighbors that you are in real estate.
 
     4.          Include a business card with every bill you pay. Hey, you never know where the card will end up, and we can refer business anywhere in the world and receive a referral ... more

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