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I Can't Sell Your House Because You're Not Ready to Price It Right
I Can't Sell Your House Because You're Not Ready to Price It Right
A few weeks ago, I was contacted by a seller who received an expired letter from me. He tried selling his home on his own and then used the assistance of an agent. Two different agents to be exact. This is a fabulous listing; one that most agents would kill to have. It is in excess of a million dollars.
Prior to marketing to this seller, I had done my homework. I knew exactly why his home wasn't selling. A combination of price and home staging. (Although, even the worst looking house will sell for the right price.) So when I got the call, I already knew what his problem was.
I have learned from experience to pre-qualify my sellers. There's no reason to meet for a listing appointment if the sellers isn't ready to heed my advice. I initially ask the sellers a few questions upfront about why they want to sell and where they plan to go.
However, in this particular case I already knew the seller. He is the father of a friend. We talked a little bit about the family and how everyone was doing. We talked about ... more

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