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5 Common Real Estate Email Marketing Mistakes
This is a fantastic blog post by our friends at Status Social Media. Email marketing is an important real estate marketing tactic that you should be using to grow your business. Your IXACT Contact real estate contact management software has a fully-featured email marketing system built-in, complete with pre-designed drip marketing campaigns and a monthly e-Newsletter. When you’re sending out your mass emails using IXACT Contact, make sure to keep the below points in mind. The monthly e-Newsletter, as well as the marketing campaigns and email templates that we’ve created for you in IXACT Contact all avoid the following five mistakes.
 
Real Estate Marketing: 5 Common Email Marketing Mistakes  
Most Realtors, and most marketers, have a love/hate relationship with email marketing.  There are so many factors that go into an email marketing campaign that many Realtors just throw their hands up and say, “Forget it!”  Don’t let email marketing get the best of you.  Here are five common email marketing mistakes that should be avoided by real estate agents.
Having Blinders On – Too many emails are about selling – that’s it! Nothing more.  You emails should be about more than selling – announcements of goals, new employees hired, extending new opportunities to your followers, etc.  ... more

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