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Be More Persuasive on Pricing
If you have listings that sit on the market too long otherwise or don't sell, you may want to consider your approach to pricing. Here are a few ways to get homes priced right. September 2011 | By Rich Levin Too many homes are sitting on the market today for weeks and months, and while some of that is due to the unique problems associated with distressed property transactions, several of them aren’t moving anywhere because of the uneven relationship between listing prices and actual market value.
Some real estate professionals will argue that their sellers are unrealistic when setting the price of their houses. But frankly, that’s just as much the practitioners’ fault as the sellers’. It’s not as though they’re just passive participants in all of this.
There are four simple ways to be more persuasive on price so that more of their listings sell:
Before the listing presentation, discover the situation, motivation, and urgency of the sellers. You can accomplish this with prepared questions over the phone, as well as an initial walk-through of the property. Do a better job preparing your price recommendations. Drive by not only the subject property but also all the sold, active, pending, ... more

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