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What does it mean to be a “Social CEO”?
I was paid a high compliment last week by one of the smartest people in our industry, Marc Davison, when he called me a “social CEO”. This caused me to ponder what it means to be a social CEO. Yes, it means that I participate in social media on Twitter , Facebook, Pinterest , Zillow Advice and of course on my two blogs. But it goes beyond that. It’s a state of mind. Being a social CEO means that I’m always accessible – to my employees, our advertisers, our business partners, and our users. I also create a culture at Zillow where all employees embrace being social, where the hundreds of employees at Zillow all view it as part of their job to be active online and promote our company through social media.
 
I was worried that when Zillow became publicly traded in July 2011, we might have to reduce our socialness. But I’ve worked hard to maintain a social culture even while being public. And it has been less difficult than I expected. True, there are plenty of topics that are off limits – financial results, forward-looking statements, and the like are all no-nos. But I’m always permitted to ... more

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