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Raising the comps for sellers one deal at a time
I am a member of most MLS boards in Florida.  Many Realtors use our flat fee services for out of area listings when they are not members of the MLS board where their listing or short sale is located. I do business in Miami, Orlando, Tampa Bay, Naples, Sarasota, FL Keys, Ocala, Marco Island and just about every major city in Florida.  Besides offering MLS listing services in Florida, I also have 50 exclusive right listings that are either active or pending.  I also work with a lot of buyers.
Against my best advice, some of my listings are over-priced. I no longer just negotiate a deal to the highest point and let the appraisal process determine the fate of my deals. And I don’t tell my seller, “oh well, let’s look for a cash buyer.”
There is a better answer.
We start with an aggressive pricing strategy with homes that buyers love to buy. Typically these homes are “A properties” (meaning high quality) and possibly the best homes in their neighborhood (meaning they won’t appraise). Once we get a few offers, we take the best one (best price or best price and lowest loan to value) hoping that ... more

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