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Don't Let Your Facebook Posts Slip Away- Improve Your EdgeRank Score!

Did you know that the less interaction your Facebook page receives, the less your posts will actually be seen by your fans?  It’s sad, but true!  Now, this may seem frustrating to you as you are finding you only have time to post to your Facebook page a few times a week.  With this news, you begin to wonder, “is it even worth posting to my page?”  Overall, it just doesn’t seem fair.  So, how does Facebook determine what’s seen by your fans?Here’s how it works. Your brand page's EdgeRank score (Facebook's algorithm for determining how content is featured in the News Feed) is determined largely by user interactions. If your EdgeRank drops, your updates can fade away, meaning users won't see them and may not interact with your page. That will result in an even lower EdgeRank.  Now to the real question: How can you turn the tide of your EdgeRank score?  Recently, Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies, pointed out three ways to build your fan engagement on Facebook.1. Post Photos- The rise of the Pinterest underscores how much people love images and, more importantly, love sharing them. Visual marketing is about creating what Amy ... more

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