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My Camcorder Is One Of My Branding Irons

Last week I was busy putting groceries in the trunk of my car when a young couple parked next to me.
As they got out of their car they looked at me and said, "Hi". I didn't recognize them as anyone I knew. There was a quizzical look on their face and I felt they were having the same recognition problem as I was having.
After they crossed over to the sidewalk the young lady looked over at me and said, "We saw your video about Lake Ridge". Of course, I immediately asked them if they were house hunting and they said they already lived in Lake Ridge.
We have produced over 80 videos about the community, subdivisions, places of interest, transportation, economic development. schools, recreation, etc. If it's in Prince William county and would be of interest to the public we make a video.
All of my hyper-local posts includeme in my car inviting you to join meend with a thank you statementmy contact informationand are less than 3 minutes longI am not so smug as to suggest my approach is "the only way". However, if you believe in the value of branding, then perhaps you can agree consistency in the formatting ... more

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