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Realtor Tours? Do they work?
I was just wondering about Realtor Tours. When I had my house for sale some time ago, my agent recommended having a realtor tour that was open to area agents on a specific date/time. I wasn't there to see the results, but I was told about 13 realtors attended. My realtor was present and actually cooked a quick meal for those who stopped by (I was glad as I got the left overs and she was a great cook..).
So, I thought about this today and gave her a call to ask and to see how she was doing. I asked her if the buyer who bought my home came from an agent who attended the tour. She didn't remember, but didn't think it was the case. What I thought was going to be a quick phone call turned out to be a 45 minute conversation.
In either case, how effective are realtor tours? Are they used by most realtors or only as needed or dependent on the actual realtor's marketing strategy? Do realtor tours end up bringing in the buyer or are they typically just social gatherings? Just wondering. ... more

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