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5 Surefire Steps to Getting More Leads, Referrals, and Repeat Business
Like many REALTORS®, you probably have some sort of contact list, but you’re not really sure how to use that list to grow your business. Perhaps you have a contact list in Microsoft Outlook or Google Gmail, but it’s really just a glorified address book. You’ve heard about how successful agents leverage their contact database to generate leads, encourage referrals, and build a loyal clientele, but you’re not clear on exactly how to go about doing this. If this sounds like you, read on! This blog post will show you the specific steps you need to take in order to become a master in effective contact management.
#1: Begin using a real estate CRM system
A good real estate customer relationship management (CRM) system is the cornerstone to effective contact management and managing your sphere of influence (SOI). Your contact management system needs to be tailored to real estate, which is why Outlook and Gmail, for example are not sufficient. With a real estate CRM, you can effectively manage not only your contacts, but your listings, and send pre-written marketing communication pieces out that have been designed with Realtors in mind. Not only that, there are many, many other benefits to working ... more

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