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What makes a good virtual tour?
Over the last two years, I've worked with several virtual tour photographers in the Atlanta area. I was always amazed at how bad most virtual tour experiences were, and so in partnership with these photographers, I built a Virtual Tour Hosting Platform for real estate called TourBuzz.
I wanted to share with you some of my observations and thoughts about what makes a virtual tour good or bad, according to my research and thinking. I hope that you find it educational, and I am looking forward to feedback on the ideas as well.
Picture QualityThe pictures themselves are of course the most important part of any virtual tour.Everyone knows "a picture is worth 1000 words", but I always add, "which 1000 words?". If you are marketing a $1M+ house, and your pictures are small, pixelated, and overexposed, it's not going to give a favorable impression of the property.In today's world, there is just no excuse for not having lots of full-screen, high-quality images, even if you take your own pictures. A good professional photographer can always do a better job, as he/she will have better cameras, wide-angle lenses, experience, and software to ensure that your pictures are properly well composed and well exposed.Fast ... more

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