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A Creative Home Marketing Success Story
Most people might not appreciate the comprehensive home marketing that REALTORs must do in order to sell a house.
In fact, most probably assume that marketing a home is about putting a sign in the ground and taking a few pictures to post with some fluffy words in the Tallahassee MLS.
During the peak of the housing market, a sign with a telephone number was great home marketing. But not today.
In a market where more than 1/2 of all listings go unsold during their first listing period, marketing a home has become the skill that separates the professionals from the mere licensees.
So let me share a little success story about how we sold a property for our friends (Chris and Beatriz Schmitt, above) using this real estate blog and a contest.
The Need For Creative Home Marketing A fellow real estate professional from out of town reached out to me to see if I could help his brother.
This brother owned one of the nicest homes with acreage in the far reaches of Eastern Leon County, but he wanted to move closer to his family out West.
But he could not have picked a tougher time to sell a ... more

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