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The Evils of Real Estate Beige and Builder White
For many years now, the general concensus of color when selling a house was that one should employ the 'neutral' shades known as Real Estate Beige and Builder white.  However, it is obvious (to me, at least) that such a sweeping generalization causes more harm that good.
Should one spend even the smallest amount of time researching color and paint selection, one would find that many different factors can alter a paint color once it is applied in a space such as natural light, artificial light and material choices such as carpet and trim.  Choosing the wrong color can have adverse affects on the feel of a home and that is not what you wnat when trying to appeal to today's savvy buyers.
Below are photos of a house that I recently had the priviledge of working on with some very cooperative and open minded sellers who allowed me carte blanche to choose new paint colors for the property.  In this particular case, I was working with both the real estate beige and builders white factors.  Using the before and after photos, I would like to explain why these choices did not work and why the new colors do.
Real Estate Beige:

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