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Mistakes Sellers Make - Hiring the Wrong Agent
Mistakes Sellers Make - Hiring the Wrong Agent
We have all seen it, the big colonial home on the hill or the cute as a button ranch house that the "wrong agent" somehow ended up listing. You know the agent...the one who never answers their phone, has another job that constantly keeps them away, is shady, doesn't follow-up, throws a sign in the yard and disappears, has nearly zero marketing...yes, the one that gives our industry a black eye!
This often happens because some sellers are too eager to get their home listed and instead of finding the "right agent" they:
Call the first person they see on a sign Call a big brand and take whomever is available Use the person their step-cousins friend knows Make an impulsive, frustration, or anger hire The point is, sellers MUST do their homework before hiring a listing agent. Take the advice of trusted friends, go online and do research to see if the agent utilizes the Web as part of their marketing plan, read reviews from past clients, and lastly, make sure to interview all potential candidates.
While there are many more questions that can be asked, here are a few that sellers ... more

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