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How to Approach a FSBO (For Sale by Owner)
How to Approach a FSBO (For Sale by Owner)
 
 
     "Work expired listings & FSBO's!".  This is the advice nearly every new real estate agent receives as a way to strum up business quickly and get started on building an empire of listings.  At least that's how it seems.  The problem becomes when every agent starts doing this, the FSBO's and Expireds get caught in a real estate agent free for all, and no matter how good their intentions may be, agents can easily come off as hyenas.  
 
 
     So what's an agent to do?  The fruit is RIGHT THERE!  They're OBVIOUSLY wanting to sell their home, so are the only options to either leave them alone & miss out on the opportunity, or put on your hyena suit and hammer the phone line?  Although those may be the 2 most common approaches, the good news is there's a 3rd option - what I like to call a 'soft' approach, or more broadly, "doing it right".
 
 
     To increase success when approaching a FSBO, you need a couple of things - first, you need to be on your "A game" and approach with well-deserved (because you've educated yourself...more on that later) ... more

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