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How NOT to attract expired listings
How not to attract expired listings
After the listing expired on my son's duplex a couple of weeks ago, he got one postcard. As I may have mentioned before, folks around here don't do much prospecting.
Here is what that postcard said:
"We noticed that your property was listed for sale and that listing has recently expired, if you are still interested in selling your property we would love the opportunity to work with you and get that property SOLD give us a call and we can start the process.
Thanks!"
I have copied the punctuation exactly as it appeared on the card. In other words, all 48 words were in one run-on sentence. Even typing it I wanted to stop and take a breath!
So, poor (no, horrible) grammar is mistake #1. In this case, it's so bad that it makes them look illiterate. How could they possibly write a coherent property description or fill out a real estate agreement?
Mistake #2 is beginning the message with "We" and then going on to "we would loveā€¦"
Is there anything about the property owner here? Is there anything to remotely attract the attention of the property owner? No, and no.
Sorry, no one cares what they would love.
Mistake #3 ... more

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