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3 TIPS TO THINK LIKE A REALTOR, BUT POST LIKE A FRIEND ON INSTAGRAM
Originally shared at Inman Connect on the Road: Chicago as 3 Deal-Killers to Growing Your Business on InstagramAs Featured in Inman Chicagoland    Remember the days when you had to pay per line or character to most effectively market your listings and business?  In the heyday of print advertising, we REALTORS learned how to succinctly create ads that just gave the bare bone basics due to cost (e.g. 3/2, B.O.M., Motv., S.S. Kit., $336k). But the problem is we have brought those habits to Instagram (IG) where you likely stick out like an aggravating, sore thumb.To grow your network on Instagram (or any social media platform for that matter), be sure to think like a REALTOR but post like a friend.  In other words, please put on your consumer hat: if the double-tap worthy posts are funny, sad, thought-provoking, humbling, or eye-candy then you will not win being terse, dry and “salesy”.  As a consumer, if you would skip over your own post, then Houston, we have a problem!Here are 3 ways to grow your reach on Instagram by thinking like a REALTOR but posting like a friend:
 
Get PersonalWhen you post about a listing or an upcoming open house, seminar, etc., it cannot be ... more

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