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Diversify Your Communication Channels
Story time. Last week I was sending emails to colleagues from my desk – which I consider my point of world control. I needed answers and wasn’t receiving them.
When we finally managed to meet in person I learned that many of our team leaders have so many emails coming in that they are not even answering them anymore!
They have to filter through their overflowing inboxes and only respond to those that stand out. We had to develop a different way of talking with each other – texts for one, in-person drop-ins for another.
Lesson learned that day? The email is not the best way to communicate with everyone.
Don’t cancel your Gmail just yet, email is not obsolete.
In fact, a 2015 survey found that 89% of marketers say that email is their primary channel for lead generation.
But that doesn’t mean we should be putting all our lead generation “eggs” into email’s “basket.”
People’s email inboxes are overloaded. We’re inundated with promotions, special offers and spam on a daily basis – or should I say a continual, 24-7 basis.
It’s no wonder people tune out their email to some degree, so what can you do to combat your prospect’s dwindling attention span?
Diversify your ... more
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