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5 Things You Need to Know About LinkedIn
Lately I’ve been thinking about LinkedIn - in particular, its undervalued status in the world of social media. Sure, you might have set up a LinkedIn account years ago. You might have added relevant skills and experience, included your work and education info and copied a headshot to complete things.
 But are you seriously considering the potential this platform offers? Here’s a few sobering facts:
 It’s the largest professional social network site in the world.
 Two new members signing up every second, according to AddThis.
 And it’s widely recognized as a bastion of professionalism among social networks.
  There are plenty of reasons you should be seriously investing in your LinkedIn presence:
  Increase your brand awareness
 Like with any social media site, building your brand and increasing awareness of your services is key. And with LinkedIn growing at a truly dizzying rate, now is the perfect time to add your voice to the mix.
 Connect with and acquire new clients
 One-on-one, personal connections - when it comes to closing deals, nothing beats that kind of interaction. Connect directly with your current clients and find new ones through your network.
 Promote events
 Attract a wider audience to your next open house: publicizing your events online is essential to generating interest in ... more

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