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7 Common Email Blunders
7 Common Email BlundersEmail is used too frequently to include any of these 7 Common Email Blunders. If you are a smart marketer, email campaigns are a segment of your strategy. Reaching out to customers and potential customers is a great way to showcase your expertise while staying in front of your target market.
What is the point of sending an email campaign if you have not done it right? Email remains a primary form of communication. Yet not everyone is email savvy.
So here are 7 Common Email Blunders to Consider before you send that next campaign:
Bad Subject Lines
Many email messages won’t even be opened because of bad subject lines. People get a lot of email, some spam, some they just don’t read because the subject is just boring. Tell the reader right up front why your message is worth opening.
Improper Use of “reply all,” CC or BCC
Take care to view the recipient list BEFORE you send an email. How unprofessional would it be to include the guy you are going to fire on an email to the board. Not all messages are meant for everyone on a former list so be sure to parse the names that should not receive the message.
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