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Text messaging offers amazing results
Every client or potential client leaves their home with three items each morning- a wallet/purse, the car keys and a cellphone.
 
If you are a real estate agent, why not stay top of mind with each and every client by communicating with them via their phones using text messaging? Mobile marketing/text messaging is an effective and easy way to mass contact your clients when compared other traditional forms of communication or advertising.
 
Most real estate agents utilize multiple forms of communication tools to reach their customers. Email, Facebook, Twitter, direct mail and local newspaper/local business publications. Text messaging is a compelling option when 98% of text messages are read within three minutes. Compare that to emails where only 20% of emails in an inbox are read or a Facebook post that is read by only 12%.
 
Now that we have caught the attention of our clients with our text message, what is the rate of response or engagement? Again, when compared to traditional forms of advertising or social media marketing, texting remains an effective communication/marketing option. Obviously, the rates below depend greatly on the content of the message, but that being said, even if you are texting an important informational message, the percentage of ... more

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