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Self-promotional real estate copy – remember the basics…
Marte,  consistently has so many great posts and most importantly is terrific about sharing it to us Rainers and beyond. This article has new & exciting information for all the readers to take advantage from. I, myself will be anxious to learn from it! So many times I write blogs and really don't think that it gets the impact that it should. So I love to see re-blogs of popular posts. Thanks again for sharing.
One of the basic rules in writing self-promotional marketing copy is this: Remember that it’s not about you.
 
A few months ago I wrote about an agent who started sending postcards to my son after his listing expireds. Now we've gotten ten of them, and every one violates the basic rule...
Every card begins with "I," and every paragraph is about the agent. Ugh. But he's definitely not alone in this practice. 
When you want to promote your services, it’s easy to mistakenly think that your message should be about you. 
But effective self-promotion is never about you. It’s always about your prospect and the benefits he or she will enjoy from working with you. 
So never, ever begin a marketing message with the words “I” or ... more

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