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Google Prioritizes Mobile Experience in Site Rankings
Google is changing the SEO game again, and this time it’s all about the mobile experience. The new mobile-first index being launched by Google requires your website to be more than merely “mobile-friendly.” Here’s a rundown of what’s happening, with tips from Entrepreneur magazine!
In the past, Google acted like a desktop user when it indexed your website. Now Google will crawl your site as a mobile user.
This means that if your website has a different display for a desktop visitor than it does a mobile visitor, it’s the mobile version that’s going to count most in your search engine rankings.
If there are disconnects between your site’s desktop version and the mobile version – for example, if the links on your desktop version do not render correctly for mobile visitors - it could reduce your SEO.
The good news: the desktop version of your website will still be indexed by Google. It won’t fall off the map. But to stay competitive, and for your website to stay relevant to today’s visitors, a mobile-responsive website is a must.
More good news: Google’s mobile-first index will give expandable content, also known as “hidden content” the same weight as content that is fully ... more

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