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Digging 'Below the Surface' in Carlisle, PA.
One size does not fit all.  Whether we are talking about a poncho or a business model, we are all different with varying shapes, styles, and personalities and the one size approach is sure to get lost in the sea of many. 
So how does one 'stand out' from the crowd...??
Why would someone 'notice' my business as opposed to the other 99 that seem on the surface to do the exact same thing...??
I am not a master marketer.  I am simply sharing from my own heart -
Have you ever approached the front door of a home to see a welcome mat sitting beside a 'no soliciting' sign - ??  Do those two messages seem to be offering a mixed message...??  I don't think so.  Actually most people are quite welcoming to new friendships, new ideas, and new valuable information but most simply do not have room for the carpetbagger that shows up unannounced to sell their wares. On the surface, the thought process behind establishing a business may be to 'get your stuff in front of as many people as possible' - 'strut your expertise and wave your accomplishments' ... 
This approach may result in what appears on the surface to be a quick ... more

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