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Tell your clients what you’ll leave out of your service to them
Everybody talks about the services they provide for their clients. How about telling them what you’ll leave out of your service?
For home sellers, you can leave out:
The uncertainty of wondering if they listed at the right price. Do this by providing them with an easy to understand, up-to-date market analysis. The fear that their home isn’t being marketed well. Provide them with links to their online marketing and copies of any print marketing you do, so they can see for themselves. That “lost” feeling. You can eliminate that by staying in touch and never letting them worry that you’ve forgotten them. Even if there’s nothing new to tell them, you can check in at least weekly. For home buyers, you can leave out:
A whole lot of stress – and many days of home hunting. Simply take time to listen and understand their wants and needs before you begin the search. The fear of missing out on the perfect house. Do this by making sure they’re alerted to new listings that fit their specifications. The disappointment of rejection. Insist that they become pre-approved before they begin viewing homes. This will also relieve the fear of falling in love with ... more

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