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Intentional Ways To Market Online
Landing Pages - You really should start with your website. I strongly believe your website is the nucleus of your online business. Everything in your marketing efforts should point back there and absolutely must have an intentional way of gathering emails to further communicate with visitors. If you do not have a landing page, please look into getting one. Leadpages.net is a favorite of mine.
Facebook Ads: Facebook ads are powerful, but you have to have solid intention behind them. Let's look at some marketing goals and how to target them in order to get the results we seek:
Brand Awareness: Here is where you will target a radius around your office location or farm area. Geographical targeting is key here. Product/Featured Listing: Target via the demographics of the person who would buy your product or who would want to live in your area. This is where you need the list of attributes defining your ideal audience for that product/listing. Events/Open Houses: Most likely you would target the area of the event or open house with a wider radius. I would not go too far outside the area because the event/open house has a defined date and time and it would look like ... more

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