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Realtor Uses 12 Million Facebook Views to Get 800 Animals Rescued
We all want to make the world a better place. It’s part of our human nature; if we see something that needs fixing, someone that needs help, or an animal that needs adopting, we feel compelled to step in. But one woman went above and beyond the call and literally put her money where her mouth is. Kim Pacini-Hauch, a realtor based out of Sacramento, was so full of love and the holiday spirit that she decided to cover the adoption fees of all animals for the Front Street Animal Shelter. Her charitable donations had some unintended consequences...
Kim’s generosity was clearly done from the kindness of her heart. At the end it was estimated that she had donated around $20,000 and had led to the successful adoption of about 800 animals in total.  
While this was clearly one of the most generous acts of altruism in this blogger's recent memory, I’d like to highlight some areas that Kim possibly did not plan for. As sweet as her act was, it has also had a positive impact on her business and brand reputation.
 
Kim’s incredible story has already been featured on Fox News, Today, The Washington Post, and more locally, The Sacramento Bee. When was the last time ANY of us got that ... more

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