Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

Selling a unique home may require more than conventional marketing
       Selling a unique home may require more than conventional real estate marketing
                                                        By Larry Stoller
 
A unique luxury home poses special challenges for real estate practitioners. The utilization of conventional real estate marketing methods may have to be supplemented by aggressive and specialized sales strategies. The very qualities that make a property different can become that property's strongest selling points when pitched to the right buyers.
 
Imagine a stunning estate home that has: 1. An elegant main residence, 2. An attached townhome , and 3. A spacious carriage house above the garage. That's like 3 homes in 1 and surely not the perfect property for everyone. Promoting this property in local and national multiple listing services (what all agents routinely do) is a great start, but much more may be required to reach the right buyer market.
 
All too often, marketing a unique home is a trial-and-error process. But it does not have to be.  Here are some marketing methods that have been utilized by savvy real estate agents to sell unique homes:
 
Target the ... more

__________________________________________________
Are you on The Rain? Grow Your Network!