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Do’s and Don’ts of Door Knocking for Real Estate Agents
We often talk about social media, SEO, online reputations and all the technical ways a real estate agent can boost their business. While these are all extremely important, there are traditional marketing practices that agents should consider trying! This is especially true for new agents who must find a way to establish themselves in an already-crowded market.
For example, with new listings being scarce, canvassing your local neighborhoods with door-to-door visits could be worth a try! For the best results, put a plan together first. Know the neighborhoods you intend to walk, and create a reasonable route. Target a couple blocks at a time, rather than making it a marathon. Choose a Saturday or Sunday to walk your route, and time your visits between late mornings and early afternoons.
Here are several do’s and don’ts to follow:
Do obtain any required solicitation permits from your municipality. Also verify if a neighborhood HOA allows door-to-door solicitation. Follow the rules.
Don’t go it alone! Walk your route with a buddy.
Do dress professionally, and wear a name tag. Represent your personal brand in the best possible light.
Do not be pushy. Relax! Your goals should be to meet people, deliver information and build your contact ... more

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