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What Makes a Real Estate Newsletter Effective?
 
Hey Activerain! Thought I would share with you some more email content for inspiration to shake any writer's block. If you have any questions or would like to see some examples in context, feel free to reach out!
Let's get started.
If home buyers and sellers are researching the market on top-rated sites like Zillow, Trulia and Realtor.com, how can you keep them interested in you, your services and your brand? Engaging with your clients through email is a great way to start. Deliver a timely, helpful and informative real estate newsletter with these five key ingredients.
A McKinsey & Company survey found that email marketing is 40 times more effective at converting customers than Facebook and Twitter combined. Social media can help you build a brand and drive newsletter sign-ups, but a strong newsletter will help convert your prospects into clients who buy and sell real estate with you.
1. Work the Backend with Personalization with Automation.
Experienced realtors separate their email newsletters into two primary audiences: Buyers and Sellers. Although both lead types require a unique content and email copy for effective lead nurturing, both lead types will always respond best to a touch of personalization through automated email marketing tools.
Personalization and automation are ... more

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