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Doing good is good for business. Here’s one story.
Over the years, I’ve been privileged to learn about some amazing stories in real estate. People doing innovative things, or thinking outside the box. Patrick Ryan is one of them. He made doing good into good business.
 
It was a warm Chicago day, and Patrick had a hammer in his hand. But digital ads were on his mind.
 
As senior vice president and managing broker at Related Realty in the windy city, these two activities did actually fit together. He was participating in a company sponsored home build with the organization Giveback Homes. And he was thinking about how to get all his Related agents on the platform he was using for digital ads -- Adwerx.
 
Fortunately, he was working right next to Caroline Pinal, cofounder of Giveback Homes. And she knew exactly how Patrick could accomplish his goal.
Fast forward a few months. Related Realty partnered with us at Adwerx and the folks at Giveback Homes to launch “Agents for Change” ad campaigns, supporting a continuing initiative by Related Realty to build affordable homes for those in need in Chicago’s West Pullman neighborhood. Related Realty assumed the cost of the campaigns, which are available to brokers for marketing purposes, and donated ten percent to ... more

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