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The "C" Word? And Is Your Stack Bigger Than My Stack?
The “C” word is one that every real estate agent should learn and never forget. Listing agents are marketing agents, and with each marketing task there must be “Consistency.”
Online and offline marketing require it. It’s not an option. With online marketing, we market to Google, and the first “fact” I learned from Katerina Gasset is Google demands reliability. In order to be considered a “reliable user” one MUST be “consistent” with online marketing.
Offline marketing follows the same rules. Direct Mail Marketing is my number one offline method, when searching for fresh listings. My postcards have my daughter’s cell phone number on them, and tomorrow’s listing appointment is from a postcard recipient.
The conversation with the homeowner was another reason that reinforces the need to be “consistent” with offline marketing. The homeowner shared with my daughter the fact that he has a “stack of postcards” from years of my mailing, and now he’s ready to list!!
Don’t’ think for a moment of hearing that information didn’t bring a big smile to my face. I knew from previously shared stories that people save the postcards. I’ve never heard of anyone having a stack of them!!!
I’m sure he’ll give them to my daughter. I’d love to ... more
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