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No, web visitors won’t read a whole page of copy – unless…
The battle between long copy and short copy will probably still be raging when our great-grandchildren are adults.
Some say you MUST have 2,000 words if you expect Google to find you. Others say that web visitors won’t read more than 200 words. Both theories have been proven wrong – over and over again.
I sent a bio to a client a week or so ago and he wrote back to say it was way too long (at 400 words) because people only have a 9 second attention span. I disagreed, but "The customer is always right."
The truth is – there are reasons why people stop reading after just a line or two – and of course there are reasons why they WILL keep reading.
I’m not a fan of long copy, but when The Flooring Girl publishes information about flooring, I will likely read 2,000 words – or more. I read Debbie’s posts for two reasons:
I’m interested in the topic. She presents it well. If she rambled around, repeating herself and adding fluff just to increase the word count, I wouldn’t read it and I doubt if you would. But she doesn’t do that. She introduces her topics in a manner ... more
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