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3 Steps to Branding Consistency
3 Steps to Branding Consistency
BRAND (noun) 1. a type of product or service by a particular company under a particular name: a brand of cars
I get excited when I see the Golden Arches (french fry freak). I wave to Harley riders when I'm in my car! But why is that so? What is it about these brnads to me? They are a collection of values I share, personalities I relate to and the consistently great experiences that come back to me.
Those are the traits that identify a good brand. I know I can count on these brands because they have brand consistency. This means making sure your colors and your tone are on brand but also that your clients have a consistently good experience everytimg they interact with you on any channel.
This is going to be a pretty boring blog but it has great information for you to understand and maintain your brand.
Here are 3 Steps to Branding Consistency
Brand PurposeThe process of definining a consistent brand starts by know what your brand's purpose is. 
"You have to articulate it in clear and unmistakable terms. Your purpose is how you want to change the world for the better,” says Jackson. A diagram from that ... more

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