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Why Facebook Ads Matter to Your Real Estate Business
If you haven’t used Facebook ads in your real estate marketing lately, consider these facts. Facebook has nearly 2 billion global members who use it monthly, and 1.2 billion global members who use it every day. By itself, Facebook accounts for about 43% of all digital advertising growth.
According to the Pew Research Center, Facebook is the most popular social media platform in the U.S, with about 79% of online Americans registered as users. The demographic variety of users on Facebook is an advertiser’s dream, covering a wide swath of age groups, locations, education levels and income brackets.
During 2016, Facebook reached another notable milestone: 1 billion active monthly users accessed the site using only their smartphones.
Hands down, Facebook might be the most cost-effective way to reach today’s constantly-connected mobile consumers! According to Forbes, there were 4 million businesses who bought Facebook ads during 2016, and the majority of them were small and medium-sized companies.
But if Facebook ads are so darn popular with small businesses, why aren’t more real estate agents using them?
Part of the challenge involves deciding the audience and market area targeting, the ad design and the call-to-action. Yet the biggest challenge for most agents is having ... more

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