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YOUR BEST FORM OF ADVERTISING
Take care of the clients you have and your business will continue to flourish. Good news passing from one to the other. 
 
Your best form of advertising is your current clients.  That's right, and it is also the most economical.
Peter Drucker said that the purpose of business is to create and keep a customer. It is really that simple. Creating a customer is done through a clear message and marketing but keeping a customer is based on performance. Not enough of us really focus on the retaining customer part of that equation.
How many times have you heard, "what separates us from others is our service."  I hear it all the time but does the speaker really know what that means? And also, too many focus on customer satisfaction to determine their customer service measurements. This measurement does not get to the heart of what separates them.
Some also make a mistake in the method of measuring the voice of their customer. Asking people to write a rating on social media is MARKETING not measurement. Measurement is consistent, private, and asks for the good, the bad, and the ugly. This gives management a dashboard for continuous improvement.
Satisfaction ... more

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