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You can't be the market expert if nobody knows you exist.
You can't be the market expert if nobody knows you exist. You can't be the real estate market expert if nobody knows you exist. In a case like that, you may be a really smart person with a head full of knowledge that benefits very few, if any. I love helping people learn about my real estate market. It's exciting, vibrant and full of opportunities, but if no one knows that, what does it benefit anyone? There very few things I don't know about my market, and how can I say that? It's easy. I do market reports constantly. At one point, I hated them. I found them boring and mind-numbing. Ironically, I didn't really understand them or their value when I felt that way. Once I figured out the whole market report thing, I realized that it not only educated me, but it made me an expert in my market. One local lender colleague always says that I'm the smartest broker in our market. Why? Because I can give details about nearly every neighborhood, every month of sales, and every ebb and flow of our market. How did I gain that info? Market reports. OK, you get it, do market reports, but that's ... more
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