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FAQ: How Can I Break Into The Luxury Real Estate Market?

"How do I break into the luxury real estate market?" is one of those questions we are frequently asked.  We usually recommend if they are new to the real estate market that they take a course on luxury real estate, such as the  Certified Luxury Home Marketing Specialist (CLHMS) designation for luxury home marketing, or any other course that NAR offers.  These courses have a good overview and grounding in what it takes to succeed in this niche.
 
We also suggest that they familiarize themselves with all aspects of the luxury lifestyle.  This includes knowing all the luxury car brands, what makes a luxury home in terms of finishes in kitchens, in bedrooms, in bathrooms, in closets, etc.  All these answers can be found when visiting stores and showrooms that display these items.  
 
What is also important is researching the top fashion brands and jewelry.  If they understand what is behind the appreciation of these high end items, they will understand the people who buy them. We feel that is another important part of the education needed to work in the high end sector of the real estate market.
 
Learn about the art and antiques marketplace, and the auction houses that sell them.  This is one the ... more

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