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4 ways to build more "Client for Life" relationships
We spend so much time talking about the importance of repeat business and referral business… but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result?
 
After closing, 70% of sellers say they would “definitely” use their agent again — but only 25% of repeat buyers and sellers actually do.
 
We aren’t here to lecture you. Creating one client for life relationship is tricky enough, and aiming to keep in close touch with every client you’ve ever had is nearly impossible. Still, there are a few lowkey ways to ensure that you don’t break a bond that could end up paying off — both in business and in friendship — after you walk away from the closing table.
 
Below are four tactics you can employ to create more long-term, business-boosting client relationships.
 
1. Rank your clients
You ask for reviews and testimonials after you close, but do you ever bother to ask yourself how much YOU liked working with a client? If you want to focus on creating “clients for life,” then the first step is to wean out the clients who you have loved to work ... more

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