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Google Maps Real Estate Listings- Are the agents and MLS boards Nervous?
It's not a secret- Google wants to be your destination for all-things-web.
Your local Multiple Listings Service wants to be the best (and official) source for home listings.
There are many online competitors who want to be both.
Mappable listings are wonderful- they help buyers see where the homes are.
Hovering around like an all seeing angel- buyers are able to view what's available and at what price.
It's the fly-over equivalent of driving the neighborhoods.
Many Real Estate Agents do not welcome this ease of use.
Is it any surprise?
Can the average real estate agent compete with Google's vast resources and technology geniuses?

Not directly. Of course we can try to adopt enabling technology- but we have several advantages.
You can't phone Google about the listing. Google won't write the sales contract.  They're not real estate agents. I decided long ago that technology can not be stopped.
If someone offers superior service it is every business persons charge to rise to the occasion.
We may not compete directly with regard to technology but we can out-service them.
We can also take the ol' "if-you-can't-beat-them-join-them" approach.
Which brings us to Google's latest offering.
When you enter an address into ... more

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