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It's the Price Sweetheart.......
Anything is sell-able if it is priced right. The older I get and the more I have lived this becomes crystal clear. That beautiful home on the railroad tracks can and will sell if it isn't priced like it overlooks the Grand Canyon. Like so many things in life location and timing matter probably more than anything else. 
I have had sellers believe their home is worth more because of all they have done to and spent on it. Not so fast. First of all most sellers have not seen the others in their neighborhood. Secondly personal style does not value make. And finally, an over improved home generally sells for less than a cookie cutter property. Really.......
It takes focus, patience and the facts to help a seller understand the value of their home. If you skip a step or are unprepared, you lose, period. So what you say and do, and how sensitive you are to people really matters. Be positive but be firm and be willing to listen to people take pride in what they have done. And once you have listened remember that you don't do anyone a favor by capitulating on price because you are afraid to offend or even worse ... more

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