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Doing More Than The Client Expects. The Slight Edge Business Model.
Doing more than the client expects.  The slight edge business model.
What is your business model?  Do you create a slight edge?
I think exceeding expectation is an important business model.  Or should be.
Clients have expectations in every business.  Are we, as business providers, doing less than the "code" so to speak, do we meet the "code" (meaning the minimum standard or expectation), or to we exceed the "code," attempting to provide best practices.
And what is this slight edge  thing?
On a recent new construction inspection my client was in London and unable to attend.  He wanted extra photos of how the place looked on final walk through because due to the builder's rules he had not been allowed into the property during construction, and was not there for the final walk through.
No problem.  So I took extra sweeping photos of everywhere.  I didn't include them on the report but sent them separately.
But my client had a particular concern.
He wanted to make sure the shower water temperature was okay.
Now I didn't know what that meant.
Does he like it extra hot?  Not so hot?  Is he like the girl in the Three Bears story and wanting it just right?  What's just right?
Again, I didn't ... more

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