Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

Are You Maintaining Your Visibility In Your Marketplace?

If you are interested in achieving market leadership in your local marketplace think of yourself more like a celebrity and think of your luxury or other real estate marketing business more like a media.  It may seem like a big stretch, but those who make this shift in thinking will be the big winners for years to come.
Create a plan to parlay your reputation and personal brand into celebrity status. Here are the three keys to the plan:
Develop a celebrity/media mindset Build your audience, consistently Gain and maintain visibility Your Mindset: You need to think of your business not only as luxury or other real estate marketing practice, but also as a media with your brand as the star. This is not about pretentiousness; it is about becoming a savvy marketing expert.  How can you expect to win trophy and otherwise listings if you cannot demonstrate to the sellers, through your personal marketing, that you are the superior choice over your competition?
Instead of being what we call a “transaction engineer”, you must become a marketing company who also processes transactions professionally. This is the metamorphosis that most agents are unwilling to do, which is why it represents such ... more

__________________________________________________
Are you on The Rain? Grow Your Network!