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What Buyers Need To Consider Before Working With The Listing Agent
Can you say Dual Agency? Many of today’s buyers think that having the listing agent represent them on a transaction will help them get a better deal. They fail to consider the importance of having their interests represented exclusively. 
When buyers have the option of working with a buyer’s agent who will represent their interests exclusively or working with the listing agent who has a fiduciary duty  to the seller, misinformed  buyers are choosing the listing agent. I have experience buyers visit an open house that doesn’t fit their criteria and the agent offered to help them find a different property, many “No thanks. We like to work with the listing agent.  Do you have anything else in this neighborhood?  It is happening with sign calls, Zillow leads, someone sent buyers a memo telling them that working with listing agents is a better choice.
Dual agency issuesThe most important issue here is dual agency It’s one thing when the same brokerage represents both sides, but when the same salesperson represents both sides, it can get really ugly.  
It also creates an interesting dilemma for the listing agent especially if there is more than one buyer romancing the listing agent to represent them on the buy side.   
BUYER'S ... more

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