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My Grandfather Used to Say....
"There is going to come a time, when there is a right eye doctor and a left eye doctor....things have become soooooo specialized." I have to agree says she who has 3 dentists....one "regular gal", the exodontist...gotta love those root canals....and the implant specialist.
Each specialist recognized in their field and their communities for their particular area of expertise....and it got me to thinking about real estate...Have you "claimed your area of expertise" ? Do you have a niche ?
Do people know that you are not just the agent ...who lists houses or the lender who works with mortgages ? Why should people choose you over any other agent, lender, insurance...service professional in the market ? Have you given them a reason ?
Carving a niche begins with education....learning as much as you can about a particular area....to be recognized as the expert...you have to first develop the expertise ! It isn't enough to have a license..that is such a basic requirement. While some of us have Broker Licenses...because your state requires it OR because you have chosen to further your real estate education...it says something to consumers about your level of expertise in ... more
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