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Branding Moments: The Label Was Stunning, As Was The Wine!

In the real estate world of brands, there are  beautiful brands that perform and are true to their message. And then there are those who disappoint!  This true of all business brands in general, some are authentic and some are not.  Here is an example of a wine that had a stunning label, and the wine is memorably delicious.
 
Just before the Christmas holidays, our local Von's had an amazing wine sale!  If you bought 6 bottles of any wine, you would get an additional 33% off with your club card.  We are big fans of Brunello wines.  
 
There were two choices and we chose this one based on the aesthetics.  We loved the color of the label as well as its simplicity.  It turned out that his wine was given a 95 out of a 100 rating by critics.  And the moment we swirled it in our glasses, we knew this was a winner.
 
Here is a brief description of Brunellos from Wikipedia: In Montalcino the name Brunello evolved into the designation of the wine produced with 100% Sangiovese. In 1980, Brunello di Montalcino was awarded the first Denominazione di Origine Controllata e Garantita (DOCG) designation and today is one of Italy's best-known and most expensive wines.  
 
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