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Branding Moments: The Story Charmed Us Into Buying!
If you have followed our blogs, you probably are aware that besides creating brands and brand strategy for our real estate clients, we study brands day in and day out. One of the best areas to examine brands is in the wine industry. Competition in the global wine industry is even fiercer than in real estate. Whether selecting an agent or a bottle of wine without a direct referral, you have very little time to make a great impression and stand out from the crowd.
One way to make a great impression besides having a brand that stands out is to also have a great brand story that charms one into buying. The close-up of the label pictured above is of wine made with native"cruvino" grapes. The red fox on the label also a native lives in the hills. Foxes love to eat the berries that fall off the vine. Because of their low yield and tendency to drop the fruit when ripe, wine growers in the Ligurian area of Italy have uprooted the grapes.
In the hills of a tiny village of Varigotti on the Mediterranean are terraces of cruvino that date back to the Etruscan times. The Ruffino family has been ... more
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