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Out of Sight, Out of Mind | Do You Dare Cut Back on Marketing?

When a real estate agent looks at the MLS update every day and there are no new listings, it’s like being at the crap table on a losing day! The thought of spending more money is a “tough thought.”
The saying “out of sight, out of mind” comes to mind quickly, in reference to real estate calls. The thought from agents about cutting back or stopping for a period of time will always surface.  With some, there is no marketing money remaining.
Let’s say it as it is. This is a prime example of real estate being a “survival of the fittest business.” We can talk about methods that do not cost money, but one needs to reach the masses. Networking to small groups takes time to produce a lead.
Offline marketing is the most expensive method, with the exception of networking, cold calling and door knocking.  Calling is annoying to many homeowners; and door knocking is a lifelong process. Remember, real estate prospecting is a numbers game. That could be a hundred miles of walking.
Market to the masses or grow old marketing. Out of sight, out of mind will happen to you. You must be visible to survive in this extreme ... more

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