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BrokerIPTV: Today, we are talking with Catherine LeDuke, a print advertising account executive and welcome to the show. Thanks for being with us.
Catherine LeDuke: Thanks for having me Dan.
BrokerIPTV: Lets talk about advertising. How has the economy affected the print advertising market?
Catherine LeDuke: People are keeping their money a lot closer to their vests these days. They are cautious and they want to make sure that their money is well spent. It's pretty simple.
BrokerIPTV: You specialize in magazines. Does that answer apply to magazines as well as newspapers and so forth?
Catherine LeDuke: Oh yes, definitely.
BrokerIPTV: Okay, so they really want to know how much bang can they get for their buck if they are going to go ahead and make the leap.
Catherine LeDuke: You better have your pencil sharpened when you are dealing with real estate advertising these days.
BrokerIPTV: Right and what was it like when the economy wasnt like this? I mean were you just taking orders?
Catherine LeDuke: No, no, its never as simple as that, but you know people were spending their money a lot more liberally, so it's just ... more

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